With IPhone/iPod potential, Starbucks dumps TMobile for AT&T
In a previous post, we mentioned that the potential to be able to order a Starbucks using your iPhone was huge. Well, it seems that the Seattle Coffee Giant is ready to make that move as all Starbucks are replacing T-Mobile with AT&T.
Going all out with AT&T make sense considering Starbucks’ existing relationship with Apple which allows users to order music via the iTunes Music Store and the fact that iPhone users are already carried by AT&T means that transition will be smooth and easy. In addition, pricewise, the move is a great one for Starbucks fans as the new AT&T plan will allow for up to 2 free hours of wiFi per day, with additional 2-hours available at four bucks. AT&T will also offer monthly subscriptions at $19.99 which will allow users to surf while they’re lunching at McDonalds or any of the over 7,000 AT&T hot spots in North America. That means the potential for acquiring new customers on both ends is alot better than T-Mobile, which was requiring a daily cost of $9.99 or monthly membership to surf - no iTunes ordering included.
Plans are for T-Mobile to be phased out starting this spring with all Starbucks becoming as AT&T hotspots by year’s end.
Hat Tip: Crave
Source: With IPhone/iPod potential, Starbucks dumps TMobile for AT&T
